Saturday, May 12, 2007

Hollywood forces teenagers to smoke

Researchers from the USA, Germany and Mexico came to opinion, that the cinema influences diffusion of harmful habits among youth, in particular the image of smoking heroes on the wide screen changes the relation of teenagers to problems of smoking in the negative side.
For a long time it is noticed, that teenagers try to resemble heroes of films for this reason, after favourite heroes, start to smoke. Physicians, having noticed similar law, have started to sound the alarm.
The international organizations on health protection have called cinematographers maximum to limit display of smoking in films. They were adjoined by some tobacco manufacturers.
In particular, the company making cigarettes Marlboro already has made the official application with the request to not show production of the company in films.
In opinion of the organizations on health protection, directors should refuse display of any tobacco production, and in films where it to make it is impossible, to include anti cigarettes advertising right at the beginning, before film.
However this position has also opponents who declare, that films reflect real life in which a quarter of adults in the countries of the Western world smoke.
By estimation, only in the USA, an image of the smoking hero it was shown children in the age of from 10 till 14 years of 13,9 billion times.

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